The 16th anniversary of Intime Retail turned out to be a "Customer Celebration" for both online and offline shoppers and a "Chinese Shopping Festival" offering full shopping experience on a “Digital, Omni-channel, Platform and Entertainment” basis (November 11 through 16).

A youthful, trumpeting brass band marched past the gate of Intime Department Store's Hangzhou Wulin Outlet, followed by 200 small monsters that rushed out and occupied the street, immediately lighting up the ardor of the wakening Yan'an Road. 12 arrays of different themes covered a 1.1km parade from Yan'an Road North (the gate of Intime Department Store's Wulin Outlet) southward to Fengqi Road (Zhongshan North Road), interacting with consumers and other citizens all along the way.

On November 3, 2014, Intime Retail officially declared that its Hangzhou West Lake Yintai was renamed West Lake Intime City and will open to service on November 7. From a department store-defined Hangzhou West Lake Yintai to West Lake Yintai City, the escalation does not simply constitute an update on surface decoration or equipment, but more importantly a shift from a department store to a shopping center, which is a revolution in terms of both definition and business.

The event was designed as a communication platform for brands and customers, elevate the brand image of Intime Shopping Center (Intime City), introduce projects that will open to service in 2015, and make preparation for investment promotion of Chengdu Intime City, Wuhu Intime City, Ningbo Intime Global City, Panzhihua Intime City, Cangnan Intime City, Pingyang Intime City, Xiaogan Intime City and Jingmen Intime City. The ceremony was attended by nearly three hundred people including Yintai Group leaders, project owner representatives, brand owner leaders and media reporters.

Against Stefanie Sun's song "Yintai" and the "Chinese Lantern Lights up the City" picture of Beijing Yintai Centre by PPT, vice president of Yintai Land and general manager of Beijing Yintai Property Co., Ltd. Yin Xiaozhou shared how her career developed and introduced to the Zhejiang University students details about the mysterious Yintai Centre, Yintai Land and Yintai Property. Her introduction was appraised by the post-90s, many of whom were shocked at how experienced and graceful she looked, and were already planning their own career at the same time.

At 8:00 a.m. November 2, the starting gun fired for the 2014 Hangzhou International Marathon ("Hangzhou Marathon"). A few days earlier, Intime Retail (Group) had reached a 3-year strategic agreement with Hangzhou Marathon over the promotion of sports aesthetics, health lifestyle and new commercial civilization and released the "Nothing but Forward" program. The group also sends 300 of its employees to participate in the Hangzhou Marathon to show their passion for sports.

On October 20, the "Yintai + Hangzhou International Marathon" strategic cooperation and brand program news release was held in front of Intime Retail's Hangzhou Wulin Outlet, declaring that Intime Retail (Group) has reached a 3-year strategic agreement with Hangzhou International Marathon, Yintai will be a title sponsor for "2014 Hangzhou International Marathon" ("Hangzhou Marathon"), and will distribute the last 1,000 places for participating in the run for free. The "Nothing but Forward" brand campaign was started at the same time.

On October 17, at the 2014 Linkshop Storm Hero in Qingdao, Intime Retail, jointly with www.linkshop.com.cn, launched a "Joint Operation" targeting Chinese retailers, which proposed serving customers nationwide together from November 11 through 16 under the "Chinese Shopping Festival" theme and also declared the Yintaibao will be open to peers as a move to promote intra-industry merge and sharing

On October 16, 2014, Intime Retail declared that its 16th anniversary (November 16) will turn into a Customer Celebration, which will eventually become a carnival for both online and offline shoppers in the name of Chinese Shopping Festival lasting from November 11 through 16 as a joint event with Alibaba

On October 15, 2014, the 1st "Shenguojun Teacher & Student Scholarships" awarding ceremony of Fenghua No.2 Middle School was held on the school playground. President of Yintai Group, outstanding alumnus of No.2 Middle School and sponsor of Shenguojun Teacher & Student Scholarships Shen Guojun attended the ceremony together with local government and educational leaders.